In this Basic Camp, companies get a practical insight into how individual AI initiatives develop into a holistic AI strategy. The focus is on how a clear strategic direction provides orientation, bundles pilot projects meaningfully, and involves relevant stakeholders at an early stage.
Focus of the session:
Participants will learn how companies find the right entry point into the topic of AI and which building blocks constitute a viable AI strategy. Key success factors become apparent using success stories and application examples.
About the Basic Camps digitalTRANSFORMATION:
In terms of content, our camps are divided into two routes: the AI route and the Marketing route. The AI route presents current developments in the AI field and provides initial impulses on how AI can be meaningfully used and implemented in companies. The Marketing route illuminates key topics of modern marketing work.
Information: Basic Camps digitalTRANSFORMATION
Further information:
Target audience: Beginners in the topic of “Digital Transformation” and SMEs
Content: Theoretical impulse; getting to know methods; joint A
