BasisCamps digitalTRANSFORMATION

Towards the transformation of the business model

For anyone looking to drive their company’s digital transformation or refresh their existing knowledge, our BasisCamps offer the perfect starting point. Take part in our camps and discover the methods and mindset you need to further develop your existing business model, optimise processes, drive forward AI projects within your company, or refine your marketing strategy in a targeted way.

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The individual BasisCamps provide an initial introduction to the respective topics and encourage participants to establish agile, innovative and forward-looking working practices within their organisations, as well as to develop methodological expertise.

In terms of content, our camps are divided into two tracks: the AI track and the marketing track.



The workshops will take place online from 09:00 to 10:30. The event will be held in German.



Terms and conditions:

All camps are free of charge for our members (User and Enabler IT SMEs & Start-ups). All others pay €200 plus VAT per person per camp. If you would like to book a complete track, please contact us in advance to arrange a discount.

AI track

The AI track presents the latest developments in the field of AI and offers initial insights into how AI can be effectively utilised and implemented within a business. You will also learn how data-driven approaches can help to improve processes, support decision-making and unlock new potential within the organisation.

Marketing track

The Marketing track explores key topics in modern marketing. These include brand management, content, data-driven engagement, personal branding and organisational collaboration. The aim is to develop marketing in the context of digital transformation in a practical way and to effectively integrate it into day-to-day business operations.

AI track

AI track: The new rules of the game for future-proof businesses

Markets are changing faster than ever before. New technologies, shifting expectations and artificial intelligence are forcing companies to consider how they can continue to operate efficiently, make sound decisions and remain competitive in the future.

With our BasisCamp series, we provide a structured introduction to key areas of focus for modern organisations – from knowledge management, innovation and processes to strategy, business models and security.

The focus is less on the technology itself and more on the question:

How are the fundamental principles of successful organisations changing?

Each BasisCamp explores one of these topics and highlights the new opportunities that are emerging, the challenges that companies should actively address, and the specific approaches that are already proving their worth in practice today.

The sessions combine strategic perspectives with practical insights from companies and start-ups. Our speakers share experiences from real-world projects and provide guidance on how to take your first steps.

After all, future-proofing stems less from individual tools than from an understanding of how knowledge, processes, innovation and value creation interact in modern organisations.

The Basiscamps are aimed at anyone who wishes to gain concrete insights into key future-oriented topics and actively help shape the further development of their organisation.

Target audience

Those new to the subject and decision-makers from small and medium-sized enterprises who wish to gain a better understanding of key future issues, contextualise changes in day-to-day business operations, and actively shape the future development of their organisation.

Content

Inspiration, practical examples, methods, discussion

Stefan Kirch

Understanding AI: The basics for successful implementation in business

Artificial intelligence seems to be everywhere these days. Yet the more widespread AI becomes, the less people dare to ask questions and challenge the status quo. In this BasisCamp, participants will develop a shared basic understanding of artificial intelligence. The focus is on what modern AI is capable of today, where its limitations lie, and why it is influencing virtually every area of business. This session lays a technical foundation upon which the subsequent BasisCamps will build.

Key topics of the session:

Participants will learn to assess AI realistically and understand the fundamental mechanisms behind generative AI and language models, whilst developing a shared understanding of how to use AI successfully in a business context. They will also have the opportunity to ask questions for which there is often no room in day-to-day business life.

Speaker: Stefan Kirch, Geschäftsführender Gesellschafter bei Bauer + Kirch GmbH

Date: 2 September 2026



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Ann-Kathrin Winath & Christian Lautner

AI in Knowledge Management: Collecting, structuring and utilising organisational knowledge

In this BasisCamp, companies gain a practical introduction to process automation in the age of AI. The focus is on identifying which processes are suitable for automation, where AI delivers real added value, and what prerequisites are crucial for successful automation.

Key topics of the session:

Participants learn how to effectively distinguish between traditional automation and AI-supported approaches. They will identify potential for process optimisation using clear criteria and develop their own example use cases. A live demo and group discussion will demonstrate how automation tools simplify repetitive tasks, ease the workload on teams and free up more time for value-adding activities.

Speakers:

Ann-Kathrin Winath, Project Manager & Christan Lautner, Product Owner at WDW Consulting Group



Date: 9 September 2026

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Lara Nawrath

AI in process automation: identifying potential and developing use cases

AI in Knowledge Management: A miracle cure or just another tool? Let’s be honest: most knowledge databases are more like graveyards than gold mines. AI now promises to put an end to endless searching, but does it really work at the touch of a button? In this BasisCamp, we take a realistic look at the interplay between AI and organisational knowledge. We’ll explain how AI can revolutionise knowledge management, whilst also highlighting the specific hurdles involved. We’ll set expectations straight and work together to figure out how you can use AI as a smart partner.

Speaker:

Lara Nawrath, co-founder of bluvero

Date: 16 September 2026

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Karsten Stumm

Strategically integrating AI: From individual initiatives to a holistic AI strategy

In this BasisCamp, companies gain a practical insight into how individual AI initiatives can be developed into a holistic AI strategy. The focus is on how a clear strategic direction provides guidance, effectively bundles pilot projects and involves relevant stakeholders at an early stage.

Key topics of the session:

Participants will learn how companies can find the right starting point for AI and what components make up a viable AI strategy. Key success factors will be highlighted through success stories and practical examples.

Speaker:

Karsten Stumm, Head of Portfolio Management at S-Communication Services GmbH

Date: 10 October 2026

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Frank Wiesenfeller

Cyber security in the age of AI – Understanding new risks and developing protective measures

In this BasisCamp, businesses are given a practical introduction to cyber security in the age of AI. The focus is on why cyber security is particularly crucial for small and medium-sized enterprises, the fundamentals that every business should understand and put in place, and how to integrate AI securely into business processes.

Key topics of the session:

Participants will learn the key principles of cyber hygiene and discover how companies can strengthen their cyber resilience. This includes preparing for cyber attacks, ensuring a rapid recovery following security incidents, and the secure use of AI within the organisation. The session will also examine new AI-enabled attack methods and effective protective measures.

Format:

The session combines keynote presentations with a virtual panel discussion. Questions and discussions with participants are an integral part of the format.

Speaker:

Frank Wiesenfeller, Founder & CEO of netsharqs cybersecurity

Date: 30 September 2026

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Marketing track

Marketing track: Inspiration & Best Practice for Future-Proof Marketing

Marketing is changing rapidly: new channels, shifting target audiences, more data and the use of AI are prompting teams to consider how communication can remain effective, relevant and efficient. The BasisCamp Marketing course provides a structured introduction to the key areas of modern marketing – from brand management and content through to data-driven activation, personal branding and organisational collaboration.

The focus here is not on finding a single ‘right’ solution, but on the question: How can effective marketing really be achieved in today’s day-to-day business? Each session explores a key topic and, drawing on best practices, highlights the opportunities that arise, the challenges marketing teams should actively address, and the specific approaches that are already proving their worth in practice.

The workshops combine strategic perspectives with practical insights from businesses and provide guidance on how to take your first steps. After all, effective marketing does not result from individual measures, but from the interplay of brand, content, data, people and processes.

Target audience

Those with an interest in marketing and decision-makers from small and medium-sized enterprises who wish to gain a better understanding of key marketing topics, learn about best practices and gain fresh inspiration for their day-to-day work

Content

Insights, practical examples, methods, discussion; Strategic perspective, insights, practical examples

Rebecca Belvederesi-Koch

Digital brand story – Brand storytelling in the digital space

Objective:

A strong brand is more than just a logo, a design or a social media presence. It tells a story. But this is precisely where the challenge lies: how can this story be conveyed consistently, relevantly and in a way that brings it to life across websites, social media, newsletters, LinkedIn and other digital touchpoints? In this workshop, Dr Rebecca Belvederesi-Kochs will demonstrate how companies and organisations can translate their identity, brand promise and narrative into an effective digital brand story. Participants will learn what role brand stories play throughout the customer journey, how a story gives rise to relevant content, and what factors make digital brands successful today.

Contents:

From identity to brand story

The role of brand stories along the digital customer journey

Content pillars as a translation of the brand story

The 7 A’s of successful digital brand stories

Specific recommendations for your own communication

Applying this to everyday practice:

Participants will reflect on their own brand communication and develop three concrete next steps to further develop their digital brand story in a targeted manner.

Speaker:

Dr Rebecca Belvederesi-Kochs, Owner of belvederesi – Strategy Consultancy for Marketing, Communication and Business Development

Date: 3 September 2026

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Matand Kaumba

Content Powerhouse: efficient content production using AI

Objective:

Participants will learn not only how to use AI in marketing as a writing assistant, but also how to lead a productive content team. They will understand how to turn topics into high-quality content more quickly, without compromising on quality, brand voice or control.

Content:

AI as a tool to ease the workload for marketers dealing with numerous topics, channels and deadlines

How to turn a starting topic into ideas, drafts, variations and finished content building blocks more quickly

How to manage AI like a small content production team: with roles, clear tasks and better prompts

Brand voice, quality criteria and approval processes as the basis for consistent results

Practical workflows that make day-to-day content production faster, more structured and less tedious

Applying this to everyday practice:

During the workshop, participants will develop initial content building blocks based on a sample topic and experience first-hand how AI can accelerate their marketing process. They will then apply the method to their own topics, channels and recurring content tasks.

Speaker:

Matand Kaumba, Founder of KlickDojo

Date: 10 September 2026

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Mia Schillings

Data to Action: Customer Insights & Marketing Automation

Objective:

Participants will understand how customer insights are translated into specific marketing actions and how simple marketing automations help to target customers effectively and streamline processes.

Contents:

Customer insights as the basis for effective marketing campaigns

Simple marketing automations: email sequences, lead scoring and triggers

Typical triggers for automations, such as downloads, sign-ups or events

Multichannel approaches for a more effective customer engagement strategy

Best practices for the effective use of tools and processes

Applying this to everyday practice:

Participants will outline an initial automated journey with a start trigger, 2–3 emails and a suitable KPI.

Speaker:

Mia Schillings, B2C Campaign Manager at Aachener Zeitung

Date: 17 September 2026

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Dr. Miriam Zeichner & Janna Ehrhardt

Personal branding: building a community through key figures

Objective:

Participants will understand how personal branding on LinkedIn creates visibility and how they can build their own personal brand in a clear, credible and recognisable way.

Contents:

Personal branding as a strategic tool for visibility

Positioning yourself on LinkedIn

How expertise, attitude and personality combine to create a strong personal brand

Content formats for greater reach and relevance

Do’s and don’ts for an authentic online presence

Application in everyday life:

Participants will reflect on their own positioning and develop initial concrete steps towards a professional LinkedIn profile that aligns with their personal brand and the company context.

Speakers:

Dr Miriam Zeichner, Director & Head of Corporate Consulting, digitalHUB Aachen

Janna Ehrhardt, PR & Marketing Manager, digitalHUB Aachen

Date: 24 September 2026

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Beate Boeker & Britta Ghys-Pinke

Organisation Booster: Optimised collaboration within the marketing organisation

Objective:

Participants will learn how to structure their marketing work more clearly, set priorities more effectively and organise collaboration with internal stakeholders, interfaces and agencies more efficiently.

Content:

Organisation as a lever for effective marketing

Clear roles, streamlined approval processes and regular coordination as the basis for effective collaboration

Task boards, prioritisation and clear interfaces with sales, product and external partners

Briefings for agencies and internal teams as the basis for greater clarity and speed

Best practices for a well-functioning marketing organisation

Application in everyday practice:

Participants will develop a simple marketing board or a briefing template that they can use directly in their own work.

Speakers:

Beate Böker, Head of Social Media & Marketing at aixpedIT

Britta Ghys-Pinke, Managing Director/CPO at aixpedIT

Date: 1 October 2026



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